Imogen Heap is a British singer/songwriter whose solo work gained increased mainstream success after her duo, Frou Frou, was included in the breakthrough Garden State soundtrack. The film's soundtrack created a large buzz for the single, "Let Go."
A year later, Heap released her lush 2005 solo album, Speak for Yourself.
Amongst the songs featured on the LP was "Hide and Seek" - an a cappela single that utilized a harmonizer to create a synthetic quality to Heap's vocals. Stream the video below:
"Hide and Seek" was showcased prominently in the tense ending moments of The O.C.'s season 2 finale. Watch the clip HERE (via YouTube). In the scene, a scuffle leads to a murder when a shot is fired in slow motion and abruptly met with the song's signature refrain, "Mmm, what you saaaay."
Saturday Night Live's Andy Samberg then parodied the overly dramatic scene in the 2007 Digital Short, The Shooting, where the song is overused to the point of hilarity. Watch the skit HERE (via IDKWTF.com).
Under the casual title, "Dear Sister", the short quickly became an internet phenomenon, with legions of fans reenacting their own parodies using the song sample.
If you've turned on Top 40 radio anytime in the last 6 months, chances are you've heard Jason DeRulo's megahit R&B single, "Whatcha Say." DeRulo's 2009 sensation heavily samples the now-famous refrain for it's chorus. Stream the video below:
Even more recently, New Orleans hip hop duo, The Knux released the song, "Watchu Say," which also spins predominantly off of Heap's lyrics. Have a listen to it below:
The Knux - "Watchu Say"
Imogen Heap's "Hide and Seek" is yet another great example of a song that has continued to grow in popularity over a period of several years due to widespread pop culture and internet references.