The English indie-pop trio have teased new singles for the last 9 months leading up to the album's release just three days ago.
London Grammar takes sparse, dreamlike electronic and guitar arrangements and layers them with Reid's echoed, classically-trained vocals. It's delicate, it's haunting, it's undeniably catchy.
Reid's dramatic vocals and cathartic delivery bring to mind Florence Welch, while musicians Dan Rothman and Dot Major round out the group's ambient stylings and bring elements of trip-hop and electronica/dance.
On singles, "How Does It Feel" and "Lord, It's a Feeling", the group takes their sound up a notch, complementing delicate atmospheric elements with epic waves of emotion.
You can watch the official video for "How Does It Feel" and the official visualizer for "Lord, It's a Feeling" below, via YouTube.
For more on London Grammar and their latest release, Californian Soil, visit londongrammar.com