I know it has become common practice to create business alliances in today's society. It's the allure of the one-stop shopping experience that drives many businesses to offer just a bit more to remain competitive. For instance, the video rental/tanning salon idea that has caught on in my respective region. Now, when i'm in the mood to rent the latest Angelina Jolie flick, I can also get a couple shades darker without having to move more than 15 feet from the new releases. What a concept!
Anyway, Starbucks is taking its game to another level by adding more wireless capabilities to its stores. This would allow for further expansion of a potential digital music service. Could they be attempting to squeeze-in on itunes' or napster's share of the downloading market?
Starbucks Entertainment President Ken Lombard:
"Customers want to bring their devices into our stores. We don’t have a solution today, but we are committed to finding one".
Don't get me wrong. I like the idea of furthering access to my favorite artists, but I also like my coffee shops to remain kind of unpolished. A place where a group of friends can hang out, drink coffee, and listen to aspiring folk-singers.
I guess we can't stop the inevitable flow of technological tie-ins, but wouldn't it be nice to get away from it for the half-hour it takes to enjoy a cup of coffee?
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