Tuesday, August 23, 2005

Slipknot -vs- Burger King

Slipknot is back in the news by recently threatening legal action against the fast food giant, Burger King. This was sparked when Burger King recently aired commercials featuring Coq Roq, a mock metal band who wear masks. Slipknot claims that Burger King's recent ad campaign has infringed on their trademark rights.

Burger King's
federal court filing, made on August 12th, contains the details for their defense against Slipknot's suit.

Burger King wants a U.S. District Court judge in Miami to issue a "declaratory judgment" that the Coq Roq campaign does not infringe on Slipknot's publicity and trademark rights.

With regards to the masks, Burger King has done their homework by citing various other metal groups like Gwar, Marilyn Manson, Mushroomhead, and KISS. Each of the afforementioned groups have donned make-up and/or masks for their stage shows.

1 comment:

Litotes The Clown said...

Sadly, its all about the brand.

Did this ever get resolved?

Check out my evil clown marketing perspective on this:
Evil Clown Band Slipknot Furious At Parody

Litotes The Clown