"...because of lack of promotion time on the festival, the festival sold less tickets generated less revenue than we would have hoped. The costs were tight and we had a very good handle on the operational aspects of this event. This was not about our operation of the event – it was about not having enough time to properly market the event and draw the crowds that still want to hear our music."
But when will Fuse-In come back? Saunderson again explains:
"This is too great a festival to keep down. If the city would allow enough time to promote it by awarding the festival permit months in advance instead of days in advance, this festival could continue to bring music and dollars downtown for years to come. As an ambassador of our music (Techno) and our city (Detroit), I will continue to do whatever I can to spread the word throughout the world."